iindigo is a trading name of Mark J Draper © 2021 All Rights Reserved

Heaton Moor, Stockport, UK


iindigo.co.uk provides digital services such as website setup, design and hosting.

A website is important for any business, big or small. It gives customers a way to learn about your products or services, and contact you if they’re interested. If you don’t have a website, you’re missing out on potential customers and sales.You may be thinking that building a website sounds like a lot of work – and it can be! But there are plenty of web design tools and services that make creating a website easy and affordable. And once your site is up and running, it doesn’t take much time to keep it updated with fresh content.


It's important to have a website, even if you're a small business just getting started. Having an online presence can help you reach more customers and grow your business.  A website can also give you a professional appearance and make it easier for customers to find information about your products or services.


The advantages of building a website without a designer


There are a few pros to building a website without hiring a designer. One is that it can save you money. If you are willing to put in the time and effort to learn how to build a website, then it will undoubtedly cost less than paying someone else to do it for you.


Additionally, by doing it yourself, you'll have complete control over every aspect of your site which can be beneficial if you want full creative freedom or if you need to make frequent updates/changes.


Lastly, having designed and built your own website can be personally satisfying and give you a sense of ownership/pride in your business that may not be as prevalent if someone else had done all the work.


For a small business, what are the benefits of a website? 

There are many benefits of having a website for small businesses. A website can help you reach a wider audience, build credibility, and generate leads and sales.


Having an online presence allows the business to connect with potential customers from all over the world. This increased reach can lead to increased sales and growth for the company.


Local companies should be listing themselves on Google Maps for easy discovery. The listing can include a link to the business website which will contain far more information than the map listing.


Additionally, having a website also allows businesses to track their analytics and performance.  You can see how many people visit and where they come from.  This is especially useful if doing any sort of online advertising and can help improve upon what is working well.


In addition to these practical benefits, websites are also often seen as professional tools by potential clients, which can increase the likelihood of securing business.  It allows potential clients to get the feel of your business, understand the services you offer, and read past customer testimonials.


The cons of building a website without a designer


There are several reasons why you might not want to pay someone to design your website. First, building a website can be time-consuming and frustrating, especially if you're not familiar with the tools used to create website.


Second, even using simple to use tools like Wix or Webwave, without a designer's help, your site may not look as polished or professional as you'd like it to.


That was the situation a client found herself in.  The website had been created in Wix by the client, but they weren't happy with the overall look.  So while money was saved during the initial creation of the site, it actually cost more in time due to trying to DIY the website, only to end up paying someone to work on it anyway.



So unless you have some experience with web design yourself (or are willing to learn), working with a designer will likely be easier and result in a better overall product.


Can I create and maintain a small website for free?

Yes, you can create and maintain a small website for free using a number of different methods. You can use a website builder such as Wix or WebWave, or if you're looking to create a blog you can use WordPress.
Website builders are great for beginners because they allow you to easily create a website without any coding knowledge. However, they do still have a learning curve which can be frustrating for those looking to focus on building a business.

So, should you pay someone to design your website?


There is no easy answer to this question. It depends on a number of factors, including your budget, your skills and knowledge, and how important having a professional-looking website is to you and your business.If you have the time and money to invest in learning how to build a website yourself, then that may be the best option for you.


However, if you want your website up and running quickly with minimal hassle, then it may be worth paying someone to design it for you.


Ultimately, the decision comes down to what makes the most sense for YOU and YOUR business.


Got a project in mind? Get in touch today.

10 July 2022

Should You Pay Someone to Design Your Website?