iindigo is a trading name of Mark J Draper © 2021 All Rights Reserved

Heaton Moor, Stockport, UK


iindigo.co.uk provides digital services such as website setup, design and hosting.

A blog is a great way to get your brand name out there, but writing your own content isn’t always the most efficient use of time and effort.


You can hire a blog writer, either as a direct employee or by outsourcing the work.  This can be a great solution for businesses that want to maintain a blog but don't have the time or resources to write the posts themselves.


If you’ve ever tried to write a blog post or create a new webpage and found yourself struggling to keep up or get started, you’re not alone. Many busy business owners have the exact same problem.


Blogging is easy to do—but difficult to do well. Even if you have the ability to write perfectly grammatically correct sentences, there are still many other important elements of writing that are tough for almost everyone. When it comes to blogging, it’s sort of like trying to play the piano while simultaneously trying to juggle chainsaws. Can you do it? Sure, you could probably learn to, but would you want to?


Blog writing isn’t just a matter of typing words onto a screen either. It’s a craft that takes skill and practice. And often times, it can be easier to pay someone else to do work for you rather than invest your valuable time for poor results.


There are many good reasons why people hire a “professional blogger” to create a high-quality website for them: cost, time management, outsourcing the responsibility, etc.


Consider the Costs

If you're still stuck on whether to hire an experienced blogger or not, here's what you need to know: there are different costs associated with hiring a writer and those costs are dependent on what type of writer you're looking to hire. A "freelance writer" may not be as expensive as a "copywriter," and an editor with a background in writing may cost more than someone with no experience at all. But, in the end, it all comes down to how much you're willing to pay and what your requirements are.


You could hire a full-time member of staff to write your blog articles and create content.  The major advantage of this approach is the staff member can focus 100% on learning about your industry, your business, and your customers.  You have an in-house content writer that can produce different types of content.


The downside to an employee is having to not only pay a regular salary, but also cover any local taxes, provide benefits, cover sick pay etc.  For smaller businesses this often isn't a feasible option as it can take time (sometimes 2 years) to see the traffic benefits of blog articles.


Outsourcing the work can be a more cost-effective approach.  In this situation, you pay a freelancer or a blog writing company to write articles which you publish on your website.


The benefits include only paying for articles, you don't need to worry about the staffing costs.  You can usually reduce the amount you pay by bulk ordering more blogs and, in time, if you find and use the same writer, they will come to understand your industry better.

The cons include having to find writers you are happy with and when you find them you often find a professional writer will have a queue of existing client orders to write.


If you're a small business owner who wants to focus on the business and not figuring out how to make a website, hiring a blog writer can be a great solution. A blog writer can help you come up with topics, create content, and even post it on your blog for you. This can free up your time to focus on other tasks and help you grow your business.


When to hire a blog writer

There are a few times when it may be a good idea to hire a blog writer. If you're starting a new business, you may not have the time to write blog posts on a regular basis. You may also want to consider hiring a blog writer if you're struggling to come up with ideas for blog posts and online content.


Before outsourcing or hiring it's important to determine what you want blog posts for.  The most obvious reason is to write content for your website or blog. Another thing you might want is to get some search engine optimization (SEO) work done. And the last thing you might want is to get some social media promotion done.


Let us take a quick look at each of these reasons why you might want a blogger.


Content: If you already have a good amount of content on your site, maybe you don’t need a blogger at all. However, if you don’t have much content, then you should definitely consider hiring a blogger. Content on your website helps Google understand what your website is about and helps you build authority in your sector.


SEO: SEO stands for search engine optimization. This means making your website better placed in search results and by creating articles that are search engine friendly as well as useful to visitors your website is more likely to show up when potential clients type their query into a search engine like Google.  


Social Media: Social media often goes hand in hand with blogging. If hiring for an in-house position, it is likely the individual will be responsible for creating the blogs and promoting them across social media.  This isn't just posting links to your website on the various social media websites, but looking at the information in the blog and repurposing it, so it is social media friendly, with graphics and quotes.


After deciding a blogger will be helpful it's important to have a clear idea of the following before hiring:

  • What is your website niche?  For example, if you're an interior designer you shouldn't write blogs about cars.
  • Who is your ideal customer?  This helps you consider the types of blog articles they will want to read.
  • What questions can you answer?  Knowing your niche and ideal customer means you can create blogs answering common questions your ideal customer is asking.


Once you determine what type of copy you want to write, the next step is to hire someone who is a proven writer to help you craft the best message possible.


How to find a blog writer

There are a few things you should keep in mind when looking for a blog writer:

  • Make sure the writer has experience writing for businesses.
  • Ask for samples of the writer's work
  • Make sure the writer is familiar with your industry.


It’s important to make sure that the writer is familiar with your industry, or has the skills to research your industry, so that they can craft blog posts that are relevant and interesting to your audience.


Don’t be afraid to hire the right person. Make sure you vet the writer thoroughly before you sign on the dotted line. Some questions you can consider asking:

  • What type of clients do they typically work with?
  • Do they have a portfolio I can review?
  • How much will it cost?
  • Are there any hidden costs I need to be aware of?
  • What is their typical turnaround time for projects?
  • What is their cancellation policy?
  • Can they provide me with testimonials from their clients?
  • Do they offer an ongoing blogging service?


And finally, how long have they been writing posts? The longer they’ve been blog writing, the more likely they are to have refined their craft, developed trusted networks, and established a reputation you can rely on. 


Cost of outsourcing blog writing

There is no shortage of people willing to write blog articles for you, and some will do so at crazy low prices. 


Don’t underpay. Paying the lowest possible cost will actually cost you more in the long run.  You'll likely get poor results that require you to do a lot of editing and which don't do anything for your website.  Better to invest more for higher quality work that will give you a better return on the investment.


Don’t overpay. Of course, you should also keep in mind that just because someone tells you they’re a great writer it doesn’t mean they actually are. Be sure to check over content writing they've done for other clients, ask questions and make sure they're a good fit for you and your business.

So where to find writers?  Here are some online services I've previously used:



https://wewriteblogposts.com/ref/markJdraper/ (affiliate link)


My go-to team for blog writing.  I've used them for a number of articles and the results are always excellent.  They produce well researched articles that are usually ready to post with very few edits required.


The more you order, the lower the cost:

  • $0.07 per word - Under 10,000 words
  • $0.06 per word - 10,000 - 25,000 words
  • $0.055 per word - 25,000 - 50,000 words
  • $0.05 per word - 50,000+ words


They specialise in articles that gain your website traffic.  Unsure what the articles should be about?  Give them your industry, and they will research and suggest articles for you.  


There is no contract, no ongoing commitments, you pay per piece of content.  I find it best to order a bulk batch of content to take advantage of the lower pricing, this does mean more time writing,  you won't get them all back immediately.  I don't mind providing them with extra time, it ensures the content creation process results in high quality fresh content for my websites.





Fivrr.com is an online marketplace where you can hire people with a wide range of skills, blog writing is just one of the services on offer.  

The low prices can seem attractive, each writer sets a price and it can start under $0.02 per word, but my experience with Fivrr has been hit-and-miss.  Be sure to look into a writer and see samples of the work before placing an order and also make sure to run the finished article through an online plagiarism detector, for example https://plagiarismdetector.net/





Similar to Fivrr but with a much higher quality of writers.  There is a monthly charge to access this website, but if you try it and like the results, you will regularly use the services available.  


The site makes it possible to outsource the following services:

  • Writing: blogs, technical, legal, copy
  • Design: Illustrators, animators, photographers, videographers
  • Speciality: Content managers and strategists, editors, translators


The monthly payment also includes access to online tools that are very useful if you plan on blogging yourself (for example, image libraries).


Pricing for blog writing depends on each writer, expect to pay around $0.10 per word.


How to work with a blog writer

Once you've hired a blog writer, there are a few things you can do to ensure the writer produces quality content.


First, provide a detailed outline of what you want them to write about. This can include both broad topics and specific details that you want included in the post.


Second, make sure to provide a deadline for the writer so they know when the post is due.


Third, be available to answer any questions the writer may have about your business or the topic they're writing about.


Finally, always provide feedback on drafts of the post to help the writer improve the content.  Give them feedback on the tone of voice, if they need to include further information/facts/figures/pictures etc.


If you're unsure what you want them to write about you'll need someone who isn't only a writer, but also a content strategist.  Someone who can look into your industry and understand what content is required for your website.


Final Thoughts

It's never too early to start writing about your business or industry and a blog can help you build a brand/following as well as helping you stand out from your competitors.


Yes, you can hire a blog writer. But, you need to be very careful who you hire. There are plenty of scam artists out there who are only in it for the money. They’ll promise you the world and deliver nothing. Hire someone who is a proven expert in writing for your industry.

A blog can give you traffic, leads, and sales.  Get the correct blogger, and they'll pay for themselves.


31 December 2021

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