As people increasingly turn to the internet for information, it’s more important than ever that website content reflects what users are looking for. In response to this trend, Google has been favouring “people first” content in its search results.
People-first content is a term that refers to content that is created with the intention of serving the needs of people first and foremost, rather than targeting search engines and algorithms This includes creating content that is relevant, informative, and useful to those who will be consuming it.
Overall, these algorithm shifts show us that Google is moving away from favouring pure SEO tactics and instead wants its searchers to find high-quality, people-centric content. That’s good news for any website owners who are creating valuable, informative articles, blog posts, and other types of collateral.
This recent change means that articles and other webpages that focus on providing helpful information to readers are more likely to appear higher up in search results than those with less informative content.
As a result, anyone who want their websites to be seen by as many people as possible need to make sure they’re creating content that is focused on helping users find the answers they’re looking for.
Note: some links in this article are referral links.
Google’s recent changes in favour of people-first content
In recent years, Google has made a number of algorithm changes that favour what is known as “people-first content.” This means content that is written for humans rather than search engines. The goal of these changes is to improve the quality of search results by making sure that the most relevant and useful information is being returned to users.
One way Google has been doing this is by penalizing sites that use keyword stuffing – which simply means cramming as many keywords into content as possible in an attempt to game the system.
Another change favours websites that have fresh, original content rather than those who simply regurgitate information from other sources.
Overall, these algorithm shifts show us that Google is moving away from favouring pure SEO tactics and instead wants its searchers to find high-quality, people-centric content.
That’s good news for both people using Google to search for information and those who create good quality content that aims to be helpful to those searching for information.
How to go about creating people-first content
There are so many ways to create content for your audience, the first step is to understand who you’re creating for. One way of doing this is by using tools like CrawlQ, a research and content creation tool.
Know your audience
It can be tough building trust with your audience, but with the help of AI-powered software like CrawlQ you can speed up the process by making use of an AI assistant to research your audience for you to create an audience persona.
An audience persona is a representation of an individual or group of individuals that you are targeting with your content. It helps you to create content which is relevant and engaging for them, while also ensuring that the tone and language used is appropriate.
At a basic level, the audience persona is a paragraph describing who they are and what they want, for example:
Alex is a 36-year-old marketer struggling with content strategy for the past five years. He has been looking for an AI-powered solution to create people-first content. He wants to get rid of content rewrites and generate quality content focusing on Google’s new update on people-first content using audience personas.
From this we know that ‘Alex’ will be interested in content that can help explain how to create engaging content that your audience will appreciate and want to share with their friends.
So instead of content that focuses just on promotions, try offering your expertise and sharing information your audience will find useful. For example, if you’re a fitness coach, why not write about how to increase strength and endurance in your target audience?
Or if you work in customer service, offer advice on how best to deal with difficult customers? You get the picture – there are endless possibilities for what you could write about based on what interests your target audience.
The key is to keep in mind what your target persona is interested in learning about. If you were them, what would you be searching Google for?
Create Helpful Content
Once you know what people are searching for, it’s time to create people-first content. Here are some ideas:
- Create blog posts that are focused on your micro-niche and offer helpful advice or tips for those who are looking to improve their life in that specific area.
- Share case studies or stories about people who have successfully implemented the strategies you discuss in your blog post and how it has helped them achieve their goals.
- Produce video tutorials related to topics covered in your blog post, providing customers with an easy way to learn more about the topic at hand.
- Write eBooks or white papers that teach customers everything they need to know about a specific topic in order to better implement what you’ve taught them into their lives.
- Develop social media accounts specifically designed around promoting content from your website – make sure to regularly share new content, interesting articles, and other pieces of information that might be of interest to your target audience.
Written articles are generally the best option as they can be read by search engines and help your website to build up authority in your chosen area.
It can be really hard to write new content; that’s where the second part of CrawlQ comes in. It first helps define your audience, it then helps you write content for them.
It does this by using artificial intelligence to research the main topic and help you write about it. You’ve actually been reading an example of this in action as I used CrawlQ to help me write this post!
Let me give you a direct example: I’ll ask for 5 benefits of using an AI writing assistant:
- Time-saving: AI can help you write content faster and more efficiently, which saves you time and money.
- Smarter content: AI can help you produce high-quality content that is relevant to your audience.
- More engaged customers: By using AI, you can create engaging and personalized content for your customers, which will keep them coming back for more.
- Increased ROI: Using an AI writing assistant can improve your ROI by saving you time and money while increasing the quality of your content.
- Reduced stress levels: With AI helping you write content, less stress will be put on your shoulders – making it easier for you to stay focused and productive.
Aside from styling the list, that was all the work of the CrawlQ AI, called Athena.
It doesn’t matter if you’re a solo creator or an international company, you can benefit from using an AI writing assistant. Firstly, it can be incredibly time-saving: with CrawlQ, you can write content quickly and easily, without having to spend hours researching sources or drafting each sentence by hand.
Secondly, the AI will automatically generate high-quality content based on your audience persona, which means that you will always produce engaging and informative content.
Finally, because CrawlQ is affordable and easy to use, there is no need to sacrifice quality in order to save time or money – perfect for busy marketers who want to create great content without spending a lot of time or money on it.
Publish Content
The final step in the process is to publish and share your content. If you’ve a relatively new website that doesn’t have many blogs on it, you are unlikely to show up in the search results for a long time; it can take 12 to 24 months and 100+ blogs for your site to become worthy of a place in the search results.
In the meantime you can share your articles to get them out there:
- Share on your own social media: Use hashtags, post links to articles on your company or product Facebook, LinkedIn and Twitter accounts.
- Share via other people’s social media: Platforms such as MissingLettr allow you to submit your content for other people to share with their audience. A well-written article that fits topics they care about can be shared hundreds of times, generating traffic to your website.
- Send out an email: Let your email subscribers know about your latest article and include a link to it in the email. Encourage recipients to share it with their friends.
- Publish articles as a PDF: If you have a number of articles around the same topic, it is very easy to convert them into a PDF e-book which you can offer as a free download on your website or send to potential clients as a free gift.
If you want to learn more about creating PDFs from your content, check out Repurpose content with ease using Designrr.
Why Creating Content is a Lifetime Opportunity
Every day you have the chance to make a difference. You can help people, teach them something new, or simply entertain them. Whatever your goal may be, content marketing can help you achieve it.
If an average person spends around 2 hours per day consuming content, then creating high-quality, relevant content is key to connecting with your audience. Plus people will share and refer to your content if it’s valuable and helpful to them.
By creating good quality content it will be search engine friendly, increasing your chances of being found by potential customers. Creating engaging, user-friendly content helps you build relationships with your customers and creates advocates who spread the word about your business.
Consistent quality content leads to SERIOUS brand growth – studies have shown that brands with great content reach a 3x higher market penetration than those without!
How Can Google’s “People-first content” Update Impact Website Design and Content Creation?
Google’s “People-first content” update emphasizes user experience and relevant, high-quality content. This impacts website design by prioritizing user-friendly layouts and engaging visuals. When hiring a website designer, ensure they understand the importance of creating content that focuses on the needs and interests of the audience for better SEO performance.
CrawlQ Demo
If you want to give CrawlQ a try you get a free 7-day trial by signing up via my referral link: 7-Day Trial
Once you’ve signed up get in touch and I’ll give you one to one training session on how to use the platform to research and write articles in your niche.
Just keep our imaginary friend Alex in mind:
Alex had been struggling with creating engaging, unique content for the past five years. He had tried everything from free tools to paid platforms, and he was starting to feel like he was only scratching the surface.
His hunt for an AI-powered solution was starting to pay off, though, as a recent Google update on people-first content had helped him finally find a solution that he could trust.
With the help of AI software, we can help you create engaging, unique content that engages your market and builds brand value.
